WOLVES worked directly with Sony Music India to create a visual identity for their massively streamed live event Straight Up Punjab. This was India’s first YouTube Originals event and packed line-up of 13 consecutive performances from Punjabi music stars such as Badshah, Neha Kakkar, Raftaar, Sukhbir and Punjabi MC.

The six-hour event featured a 2500 sq ft stage area equipped with 7000 sq ft. of stationary and motorized LED. Intricate animated environments were created to bring it all together and evolve thematically with each artist’s performance.